It seems to be a commonly shared believe these days that the traditional newspaper is dieing. However, it seems that it is not true everywhere. According to this Financial Express article, newspaper sales in India have increased by 11.2% in 2007 and by 35.51% in the last five years. More, counter-commonly-shared-wisdom cited in the article regards the advertising market for printed news. Although, the article suggests that in the last year the newspaper advertising revenues in India witnessed a decline of 1.42%, in the last five years they grew by 64.8%.
I know very little (or should i say “nothing”) about the Indian newspaper market, but i wonder if our understanding of Western media markets is completely adaptable to the developing world and/or to significantly different cultural settings?
Of course, one could suspect that the body that produced that statistics is biased. It is the World Association of Newspapers (WAN), which obviously has its own interests. For example they cite a rise of 2.57% in paid-for newspaper circulation world-wide in 2007 (9.39% worldwide), which sounds really contrary to what we usually hear in media. Nevertheless, i think it is an interesting and thought provoking information.
What do you think?