Another step…

Another step towards Googalization.

I find it difficult to resolve the conflict between the drive to use the great stuff they produce and the objection to them hegemonizing  (if there is such a word) the internet and gaining too much power.

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2 Responses to “Another step…”

  1. lisa Says:

    Imagine we decided to create a sustainable competitor. What would be the nature and strategy of that competitor? …given that anti-hegemony is a much less attractive corporate value than stacks and stacks of money!

    The problem I see is that the Google brand is massive, but it was built out of just one seemingly dedicated service — search. Those 4+ lean years of reinforcing the simplicity and “we do one thing and we do it well” marketing of Google paid off.

    Now it’s brand is safe, it ventures into everything and I don’t think there is any logical place for it to stop. Personalised maps — nothing in the grand scheme of things.

    But if little companies that do specific things really well stopped selling their souls to Google it wouldn’t encompass quite so many things! In that sense, Google is much more evil than Microsoft. Think of Writely which is now Google docs! And the Keyhole’s Earth Viewer which became Google Earth… And that free blogging tool which Google has acquired but not yet completely rebranded… Every week you see a new little company has been acquired by Google because they say so on their blog.

    Please clever little companies, stay little and independent… And clever!

  2. Dima Says:

    I think Google does have a competitor that still can surprise, and that is Microsoft. But that is not enough. At the end, as in many other cases :), I think we are talking about different sides of the same coin. I think the “healthy” competition would sustain “anti-hegemony” as a value. Exactly as you are saying, if we’d had a lot of small smart companies they would probably have to innovate and differentiate, thus by default creating an anti-hegemonic environment. Unfortunately however, the system is such that the best thing small clever companies can do is sell their innovation to Google or Microsoft. If only we would have little, clever companies with a grain of ideology… :)

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