A few months ago i wrote about commodification of tech support. Now it seems we also got to a point of commodification of advertisement. No, i am not talking about the fact that many commercials do look the same and the only creativity you see is during the Super Bowl. Today, you can actually buy a ready-made commercial and have your product or you (in case of politicians) placed in it. Advertising is becoming a shelve product… I find it an interesting development.
Commodification of advertisement