Commodification of advertisement

A few months ago i wrote about commodification of tech support. Now it seems we also got to a point of commodification of advertisement. No, i am not talking about the fact that many commercials do look the same and the only creativity you see is during the Super Bowl. Today, you can actually buy a ready-made commercial and have your product or you (in case of politicians) placed in it. Advertising is becoming a shelve product… I find it an interesting development.

One Response to “Commodification of advertisement”

  1. lisa Says:

    I didn’t find this especially surprising until I followed the link and found that it was about political ads. It *is* interesting. What I like about it is that the big advertising companies are getting a smaller cut, flattening the playing field, and — hopefully — allowing more poorly-funded candidates to get a fairer chance.

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