E-mail wars

It is really interesting how the “new” media are penetrating the politics. In a recent NY Times article about Obama’s efforts to secure the Jewish vote in the primaries, e-mail was mentioned a number of times as a prominent tool in both Clinton’s and Obama’s campaigns. What was particularly interesting is that e-mail was mentioned as a tool with real, almost tangible influence, which has been originally underestimated:

… Campaign officials said they were surprised, however, by the penetration of the viral e-mail messages, which were background static in the campaign until they began flooding the inboxes of Jewish voters right before nominating contests.

The e-mail messages have not gone unchallenged. Jewish supporters of Mr. Obama have sent thousands of their own e-mail messages, and some have started an online petition for other Jews who support his candidacy.

Interesting, isn’t it?

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