Going mobile…

The “Pew Internet and American Life” project just published an interesting report about the use of mobile access to data and information. According to this report over 40% of the adult Americans have used mobile Internet access and almost 60% used non-voice services on their mobiles.

They show some interesting trends in people’s readiness to give up information technologies. If in 2002 only 38% said it would be very hard to give their mobile phone, in 2007 this number jumped to 58%. At the same time the percentage of people who find it very hard to give up television went from 47% in 2002 down to 43% in 2007. Even more interesting is the percentage of people who think that it would very hard to give up a land-line. That went down from 63% in 2002 to 40% in 2007, which actually is consistent with notions that more and more people are giving up land-lines. Also interesting is the willingness to give up email. The percentage of those finding it very hard to give up their email went from from 35% in 2002, to 34% in 2006, to 37% in 2007. Although there is no clear trend here, it seems like email is keeping a rather stable position in the communication lives of adult Americans using email. I wonder thought, if the situation with young Americans is any different though. The Pew report does not survey people younger that the age 18, yet, there are some trends noticeable even in the available data. The summaries presented in the report clearly show that the younger people are more willing to experiment with technology. For example the difficulty to give up internet and mobile phones grows as the age goes down, while the difficulty to give up land-line and television is growing with the age. I find this fascinating!

The interesting aspect of this increasing mobility however, is the actual type of activity. According to the report text messaging is leading the way with 31% of the users performing this activity on a typical day. The next most popular activity is picture taking with 15% of the users reporting doing so. To me, the latter point is particularly interesting in light of my recent post on digital photography. Pew data shows that 58% of the users tried taking a picture with their mobile device (same percentage as that of people who tried sending a text message), but only 15 view that as part of their typical day (as opposed to 31% mentioned above). It seems to me that my intuition about mobile photography was right.

When it comes to the types of activity, the younger people are really standing out. As i mentioned earlier, they are more willing to experiment with technology. Yet, they are also using more technology in general. Here again, text messaging is the leading activity (60% of 18-29 years old reported it to be part of their typical day) with taking pictures (31%), playing music, playing games (both 16%), and consuming news (14%). I find the last point particularly interesting from the societal point of view and also because this activity seems to be really distinct for this age group (only 7% of 30-49 years old, 3% of 50-64 years old, and 1% of 65+ years old reported that kind of activity as part of their typical day).

There is more demographic and especially racial specifics discussed in the report. Very interested and rather concise read.

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